about
contact
brand+identity
concept+strategy
content-creation
direction-ad+cd
digital+interactive
motion+video
typo
art
stimulus
extra
2020
Astoria Birth Center needed an identity that would resonate deeply with the community it serves. As the region’s first nurse- and midwife-led birth center, their mission centers on delivering high-quality, compassionate care by women, for all women and their families.
I focused on expressing their unique approach—one that balances physical and emotional well-being in a way that larger hospitals often cannot. The visual identity blends spiritual naturalism with modernist minimalism, creating a tone that feels both nurturing and efficient. Familiar and warm, yet clean and confident.
The logo features a stylized stork, a symbol long associated with birth and mirrored in the local birdlife of Astoria, including the heron. This imagery positions the center as a sacred, supportive guide through the birthing journey. The result is a brand that feels grounded, holistic, and deeply connected to both place and purpose.