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2017
Peer-to-Peer Signature Event Development
The campaign invites Australians of all skill levels to dive in, set a personal swim goal, and raise money to support seriously ill kids. Whether you're a first-timer or a seasoned swimmer, the challenge is designed to be accessible, motivating, and community-driven. Participants can swim solo or as part of a team, tracking their progress and impact throughout the month.
I helped shape the event's brand identity, tone of voice, and digital presence to feel bold, inclusive, and full of momentum. The campaign included swim tips from Olympians like Kieran Perkins, custom fundraising tools, and exclusive incentives like branded swim gear.
The result was an uplifting, action-oriented experience that energized supporters and made waves for a good cause. Make a splash for Starlight kids.