about
contact
brand+identity
concept+strategy
content-creation
direction-ad+cd
digital+interactive
motion+video
typo
art
stimulus
extra
2019
CauseForce’s new identity honors the power of community and the infinite potential that emerges when people come together to create change.
The brand concept reimagines what an ecosystem of outreach, partnership, and hopeful action can look like. At the heart of the identity is a dynamic logo built from three interwoven infinity symbols, evoking both collaboration and continuous motion—like the turning of a bicycle wheel. Its floating, organic form suggests steady, unstoppable growth.
Supporting elements include structured, modern typography, an asymmetrical grid, and refined color choices, all working together to create a voice that feels contemporary, clear, and confident. Elemental blocks and visual annotations bring a sense of thoughtful design and flexible storytelling.
The aesthetic reflects both the positive impact of CauseForce’s clients and the connective role CauseForce plays in amplifying their success. It’s a brand built to move—and to move others.