2021-2024

Each year, Western Asset sent out a simple animated holiday card to clients and colleagues around the world. The biggest challenge was crafting something that avoided overt winter or Christmas imagery, especially given the firm’s global presence, including offices in the southern hemisphere. The final animation ran about 30 seconds.

After 2021, I continued to lead the project, taking on both concept development as well as the animation. I’d often receive kind responses from colleagues across regions, which made the effort especially rewarding. It was a small but meaningful way to connect with the global community.

Brand + Identity, Concept + Strategy, Content-Creation, Art Direction, Design, Digital + Interactive, Motion + Video

Client: Western Asset Management

2021

Concept & Design, Direction

2022

Concept & Design, Direction, Animation

2023

Concept & Design, Direction, Animation

2024

Concept & Design, Direction, Illustration, Animation

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