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OneWalk TV Commercials

2019


These television spots were created for an event rooted in hope, solidarity, and action. The OneWalk voice is passionate, empowered, and conversational, reflecting the emotional experience of participants and supporters. Each commercial was crafted to convey the catharsis of the event: a celebration of loved ones, a space for grief, and a rallying point for change.

We aimed to capture the deep sense of community that forms when friends, families, and survivors walk together with purpose. Visually and tonally, the spots balanced emotional storytelling with an uplifting, forward-looking energy. 

The message was clear: this event is more than a walk—it’s a movement.
One Powerful Community. One Powerful Challenge. OneWalk.


Concept + Strategy, Content-Creation, Creative Direction, Motion + Video

Clients: The OneWalk to Conquer Cancer™, Princess Margaret Cancer Centre

Graphic Design: Dan Wilson
Video Production: Mike Brown

0.30 spot - Together




0.30 spot - Small










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