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OneWalk “Downtown Takeover” Ad Campaign

2014


This campaign for the OneWalk to Conquer Cancer™ focused on a full transit and signage takeover in downtown Toronto. The goal was to create a seamless messaging system that unfolded across multiple touchpoints, guiding viewers from one location to the next. 

In areas where people had more time, like subway platforms, we expanded on the story with emotionally resonant visuals and messaging. In high-traffic areas, we kept it short and impactful with bold, concise statements. 

The campaign was designed to reflect the determination of the walkers and the urgency of the cause, adapting to each physical space without losing cohesion. It was a city-wide reminder of both the challenge and the hope behind the event.

Brand + Identity, Concept + Strategy, Content-Creation, Art Direction, Design, Digital + Interactive

Clients: The OneWalk to Conquer Cancer™, Princess Margaret Cancer Centre

Graphic Design: Jonathan Cunningham, Joseph Hartman




















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