about
contact
brand+identity
concept+strategy
content-creation
direction-ad+cd
digital+interactive
motion+video
typo
art
stimulus
extra
2021
I created a clean, typographic logo using the brand font, modifying the “X” in EXCHANGE by duplicating and rotating it 90 degrees to symbolize the cross-talk and exchange of ideas. The design was intentionally minimal to reflect the clarity and professionalism of the series.
As part of the rollout, I also created a key visual using a candid action shot of Michael mid-conversation, capturing his energy and presence. This supported a broader effort to elevate his public profile ahead of his transition to sole CIO. The final assets were used across digital and internal platforms to promote the webcast and establish a clear, cohesive identity for the series.