Astoria Birth Center – ID

Astoria Birth Center needed an identity that would resonate with the community it serves. As the area’s first nurse/midwife run birth center they are passionate about united support and delivering high-quality care by women for all women and their families. 

I focused on the birth center’s mission to offer clients a more well-rounded treatment that balances both their emotional and physical needs. This goal is what differentiates them from larger hospitals and makes their work so important. A contemporary modernist vibe is a perfect fit for this project as it mixes a spiritual naturalism with clean minimalism. Familiar and nurturing, efficient tenderness.

The stork has a widely understood relationship with ‘birth’ and also looks like many of the birds in Astoria, such as the heron. This logo is a visual depiction of the Astoria Birth Center as a sacred assistant who helps women bring a child into the world.