The OneWalk voice is passionate, empowered and conversational while championing the impact and community experience of the event. These commercials needed to reflect both the hope and solidarity of event weekend while also highlighting how cathartic the experience can be for participants. It’s a celebration of loved ones, some who have survived and others who walk with you in memory. It’s a place where friends and family unite to make a positive change.
One Powerful Community. One Powerful Challenge. OneWalk.
Clients
Princess Margaret Cancer Centre
Services
Brand Strategy, Content Creation, Creative Direction