OW Transit Ad Series

This was a specific campaign for the OneWalk to Conquer Cancer. We had an opportunity to ‘take over’ downtown Toronto with different forms of signage and wanted to create a seamless messaging system that would continue from one location to the next. In the areas where a viewer had more time with an ad we used the opportunity to expand on the story. In places where viewers would be quickly walking by we came up with a clear and concise message.