What would a new night walk in Toronto for the Princess Margaret Cancer Centre look like?
Night Walk + Princess Margaret = PM Walk
Unite. Walk. Celebrate. You’ve never seen your city like this before. Head out from work, grab your friends, and make a few thousand new ones. Join the PM Walk and transform the Toronto night into a celebration.
Hit the streets with your friends in the ultimate show of solidarity. Our goal: To conquer cancer in our lifetime. And we’re going to have fun doing it
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Clients
Princess Margaret Cancer Centre
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Services
Brand Strategy, Content Creation, Creative Direction
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Graphic Design
Dan Wilson
