The community of The Ride is what makes the event so powerful. Event weekend is a celebration of determination, hope, and solidarity. It’s a time where individuals who have lost someone or who have a loved one currently dealing with cancer can find a place where others understand. It’s a place where leaders can show their positive impact and motivate their teams. Everyone finds The Ride one way or another, but event weekend is where they find a reason to come back next year.
Clients
Princess Margaret Cancer Centre
Segal Cancer Centre at the Jewish General Hospital
Alberta Cancer Foundation
BC Cancer Foundation
Services
Brand Strategy, Content Creation, Creative Direction