The community of The Ride is what makes the event so powerful. Event weekend is a celebration of determination, hope, and solidarity. It’s a time where individuals who have lost someone or who have a loved one currently dealing with cancer can find a place where others understand. It’s a place where leaders can show their positive impact and motivate their teams. Everyone finds The Ride one way or another, but event weekend is where they find a reason to come back next year. 

  • Clients

    Princess Margaret Cancer Centre
    Segal Cancer Centre at the Jewish General Hospital
    Alberta Cancer Foundation
    BC Cancer Foundation

  • Services

    Brand Strategy, Content Creation, Creative Direction