Every year The Weekend would give each participant a shirt that would commemorate their role during the event. The shirts fit within the overall event branding but were expected to feel like a limited edition item.
Using images from past events, as well as stock imagery, I created big emotional gestures that embodied experiences from The Weekend; high emotions of catharsis, accomplishment, and support. The spray paint/stencil aesthetic lends an energy that feels bold and exciting. While the copy treatments use texture and color to seamlessly integrate and add to the overall image.
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Clients
The Weekend to End Women’s Cancers™,
Princess Margaret Cancer Centre, Jewish General Hospital -
Services
Design
