The Ride - TV Commercial 2019
The community behind The Ride is what gives the event its power. This television spot, titled “Together,” focused on the emotional connections that come to life during event weekend. It’s a celebration of determination, hope, and solidarity among riders, volunteers, and supporters. For those who’ve lost someone—or are supporting a loved one through cancer—it’s a place where others truly understand. It’s also a platform where team leaders can inspire, connect, and show the impact of their efforts.
Everyone finds The Ride in their own way, but event weekend is where they find their reason to return. The spot aimed to reflect that shared journey and the unshakable sense of community at its core.
Be Epic.
Concept + Strategy, Content-Creation, Creative Direction, Motion + Video
Clients: The Ride to Conquer Cancer®, Princess Margaret Cancer Centre, Segal Cancer Centre, Jewish General Hospital, Alberta Cancer Foundation, and BC Cancer Foundation
Graphic Design: Dan Wilson
Video Production: Mike Brown
0.30 Spot - Together We Ride