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Trailblazer

2018

Peer-to-Peer Signature Event Development

Designed to connect participants through nature, purpose, and community. The weekend experience takes place in the serene Ontario countryside, where hikers raise vital funds for groundbreaking cancer research and treatment innovation. Participants begin their journey by departing Toronto on luxury coaches, leaving behind daily routines for a weekend of meaningful challenge and connection. The event combines physical endurance with a curated glamping experience—complete with wine, yoga, massage, and inspirational storytelling.

I helped craft the visual identity and voice of Trailblazer to feel bold, uplifting, and distinctly feminine without being delicate. The tone celebrates strength through community and the healing power of nature. Together, this coalition becomes a force of nature—and a force for change.

Brand + Identity, Concept + Strategy, Content-Creation, Creative Direction, Design

Client: Princess Margaret Cancer Centre










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