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WK Victory Shirts

2011


Each year, The Weekend to End Women’s Cancers™ gifted participants a commemorative shirt honoring their role in the event. While the designs aligned with the overall branding, they were meant to feel like rare, limited-edition pieces. 

Drawing from past event photos and curated stock imagery, I created expressive visuals that captured the catharsis, accomplishment, and support felt throughout the weekend. 

A spray paint and stencil aesthetic added bold, kinetic energy to the designs. I used texture and vibrant color treatments to embed the messaging within the imagery rather than layering it on top. The result was a wearable memento—both personal and iconic.

Brand + Identity, Concept, Design

Clients: The Weekend to End Women’s Cancers™, Princess Margaret Cancer Centre, and Jewish General Hospital









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